A
Overview
How we can help
This engagement takes your venture from concept to a fully structured, investor-ready company — with a working physical proof of concept developed alongside it. Each deliverable is built in sequence, each one informing the next, and payments are structured to stay manageable throughout.
Xavior and Ilyaas Motley bring 7 years of research and 4 years of active development across multiple ventures — including $240,000 raised at pre-seed stage. The work in this engagement is drawn directly from that experience.
Each deliverable is structured on a 30/70 payment basis — 30% to begin, 70% on delivery and approval. This creates a natural stage gate at every step. You are never committed to the full engagement upfront. If a deliverable does not meet your expectations, you decide whether to continue before the next one begins. You can also choose to take individual deliverables without completing the full package.
B
Why Us
Our background
Everything in this proposal reflects work we have actually done — not frameworks we've studied. Below is a summary of where that experience comes from.
Consulting Services
Motley Consulting Package — six deliverables, one engagement.
Each deliverable is its own financial commitment
30% to start · 70% on delivery
01
Motley Consulting
The Complete Business Build
Six foundational deliverables built in sequence over 5–6 months — each one feeding the next. When this package is complete, you have a pitch-ready business with financial infrastructure, a protected equity structure, and a clear path to market. Nothing is missing for a serious investor conversation.
Total
$49,500
6 deliverables · fixed fees
5–6 month engagement
5–6 month engagement
✦ Branding included
Logo, name, and brand identity developed collaboratively — every visual element approved by your team before anything goes live.
1
Business Plan + Executive Summary + 2-Pager — 3 documents
Three-tier document stack. The full strategic plan is the source of truth. The executive summary is what gets sent ahead of meetings. The 2-pager is what gets left behind.
ComponentEst. hoursValue
Full business plan (15–25 pages)
Company overview, market analysis, competitive landscape, business model, operations plan, risk analysis
20 hrs
incl.
Market research + TAM/SAM/SOM analysis
Bottom-up addressable market sizing with medical/clinical context and supporting data
8 hrs
incl.
Competitive landscape analysis
Direct and indirect competitors mapped, differentiation clearly articulated
5 hrs
incl.
SWOT analysis
Strengths, weaknesses, opportunities, and threats with strategic framing
3 hrs
incl.
Executive summary (4–6 pages)
Condensed version of the full plan — sent ahead of meetings, shared with partners
5 hrs
incl.
2-page leave-behind
Scannable overview for clinical stakeholders, early investors, and partner conversations
4 hrs
incl.
2 rounds of revisions across all three documents
Client feedback integrated across two full review cycles
5 hrs
incl.
$9,500
Fixed fee
30% to start$2,850
70% on delivery$6,650
2
Go-to-Market Strategy
Built second because the market entry strategy needs to be defined before the financial model can be built on solid assumptions. Channel definition, launch sequencing, and a partnership framework for medical market entry.
ComponentEst. hoursValue
Ideal customer profile (ICP) definition
Who the buyer is, who the user is, and where they diverge — critical in medical markets
4 hrs
incl.
Channel mapping
Distribution channels ranked by access, cost, and conversion probability for medical/clinical context
4 hrs
incl.
Launch sequencing plan
Phased market entry — who to approach first, second, and third, and why
4 hrs
incl.
Partnership + institutional buyer framework
Hospital systems, clinical networks, and procurement pathway strategy
4 hrs
incl.
Early deal flow strategy
How to build pipeline before the product is fully ready — warm intro sequencing
3 hrs
incl.
Competitive positioning brief
How to frame against existing solutions in market-facing conversations
3 hrs
incl.
GTM strategy document
Full written strategy document — shareable with team, advisors, and investors
4 hrs
incl.
1 round of revisions
Strategic refinements based on client feedback
3 hrs
incl.
$7,500
Fixed fee
30% to start$2,250
70% on delivery$5,250
3
Financial Model
3-year projections, unit economics, burn/runway, and scenario modeling. Built third because it needs the business plan as its foundation — assumptions flow from strategy, not the other way around.
ComponentEst. hoursValue
Revenue model + projections (3 years)
Revenue streams defined with growth assumptions, pricing model, and volume projections
8 hrs
incl.
Unit economics — CAC, LTV, gross margin
Per-unit cost of acquisition, lifetime value, and margin structure clearly modeled
5 hrs
incl.
Operating expense model
Full cost structure including team, overhead, R&D, and scaling costs
4 hrs
incl.
Burn rate + runway analysis
Monthly cash flow, burn rate, and runway projections tied to capital raise milestones
4 hrs
incl.
3-scenario modeling (base, upside, downside)
Conservative, base, and optimistic scenarios stress-tested for investor Q&A readiness
5 hrs
incl.
Capital raise integration
How the raise ties to the financial model — use of proceeds, milestone unlocks
3 hrs
incl.
Investor-ready output formatting
Clean spreadsheet + summary slide suitable for investor data rooms
3 hrs
incl.
2 rounds of revisions
Assumption refinement and model updates across two review cycles
3 hrs
incl.
$8,500
Fixed fee
30% to start$2,550
70% on delivery$5,950
4
Cap Table Architecture
Equity structure, SAFE note framework, and dilution modeling — built fourth so it reflects the financial and corporate reality established in steps 1–3. Mistakes here are expensive later.
ComponentEst. hoursValue
Initial equity structure design
Founder shares, class structure, and ownership allocation framework
3 hrs
incl.
SAFE note framework
Pre-money SAFE structure with valuation cap and discount rate recommendations
3 hrs
incl.
Dilution modeling through 3 rounds
Simulates pre-seed, seed, and Series A dilution impact on founder ownership
4 hrs
incl.
Option pool sizing recommendation
Employee option pool structure sized for early team incentivization
2 hrs
incl.
Investor governance guidance
Board seat considerations, pro-rata rights, and information rights at pre-seed stage
3 hrs
incl.
Live cap table spreadsheet
Formatted, investor-ready document for data room and due diligence
3 hrs
incl.
1 round of revisions
Structural adjustments based on client and advisor feedback
2 hrs
incl.
$5,500
Fixed fee
30% to start$1,650
70% on delivery$3,850
5
Intro Deck
Built fifth — after the strategy and market infrastructure is locked. Establishes positioning and opens investor conversations with a document that references real, validated foundations.
ComponentEst. hoursValue
Company positioning statement
Clear articulation of what the company is, who it serves, and why now
3 hrs
incl.
Problem definition slide
Clinical or market problem framed with data and urgency
3 hrs
incl.
Solution overview slide
Product/service framed as the clear answer to the defined problem
3 hrs
incl.
Founder story / credibility slide
Why this team, why now — narrative-driven trust builder
2 hrs
incl.
Traction / proof points slide
Any early validation, clinical insight, or market signals
2 hrs
incl.
Call to action + contact slide
Clear next step — meeting request, partnership inquiry, or intro ask
1 hr
incl.
Visual design + formatting
Cohesive, professional layout ready for print and digital distribution
6 hrs
incl.
2 rounds of revisions
Client feedback integrated across two review cycles
5 hrs
incl.
$6,500
Fixed fee
30% to start$1,950
70% on delivery$4,550
6
Pitch Deck — 12 to 15 slides
Built last because it synthesizes everything that came before. The narrative pulls from the business plan. The financials pull from the model. The ask pulls from the cap table. This is the synthesis, not the starting point.
ComponentEst. hoursValue
Narrative architecture + story sequencing
Full investor story mapped — problem through ask — before a single slide is built
6 hrs
incl.
Problem + solution slides
Clinical or market problem with urgency, solution with clear differentiation
4 hrs
incl.
Market opportunity slide (TAM/SAM/SOM)
Bottom-up market sizing pulled from the business plan, visualized for investors
3 hrs
incl.
Business model slide
How the company makes money — revenue model, pricing, and margins at a glance
2 hrs
incl.
Traction + validation slide
Proof points, clinical insight, early interest, or market signals that de-risk the bet
3 hrs
incl.
Go-to-market slide
Entry strategy and channel overview pulled from the GTM deliverable
2 hrs
incl.
Financial summary slide
Key projections and unit economics pulled from the financial model
2 hrs
incl.
Team slide
Founder and key team credentials framed for investor confidence
2 hrs
incl.
The ask — use of proceeds + milestones
Capital requested, how it's deployed, and what milestones it unlocks
3 hrs
incl.
Visual design + full deck formatting
Professional, cohesive layout — print, PDF, and presentation ready
8 hrs
incl.
2 rounds of revisions
Narrative and design refinements across two investor-facing review cycles
5 hrs
incl.
$12,000
Fixed fee
30% to start$3,600
70% on delivery$8,400
Included — no additional cost
Investor Data Room
Once all six consulting deliverables are complete, we organize everything into a personalized investor data room — structured for due diligence and ready to share with prospective investors through a single secure link. This is the infrastructure your capital raise runs on.
Included
at no additional cost
Success-fee layer — additive only, triggered on verified outcome, zero upfront cost
Investor sourcing — active pipeline management, warm introductions, outreach on your behalf
4% of capital closed
or — add hardware development
Hardware Development — add to any consulting package
POC Development Package — runs in parallel with consulting.
Phase 1 fixed · Phases 2 and 3 scoped after Phase 1
$8,000+
02
POC Development Package
Proof of Concept Development
The goal of this package is one thing: a working proof of concept. We don't begin with assumptions about what's buildable — Phase 1 exists specifically to determine that. From there, each phase is scoped and approved based on what we learn. The exact form of the POC will be defined collaboratively. What we commit to is a disciplined, iterative path to a working physical demonstration of your product concept — nothing less.
Engineering is led by Ilyaas Motley with our team engineer on CAD and hardware fabrication. All labor absorbed into phase fees. In-house 3D printing infrastructure. Client retains all IP produced.
Total
$8,000
Phase 1 fixed fee
runs alongside consulting
runs alongside consulting
Phases 2 and 3 priced after
Phase 1 approval
Phase 1 approval
P1
Phase 1 — Concept Validation + CAD
Phase 1 establishes the full product concept — from initial architecture through CAD design and professional renderings. The deliverables from this phase are designed to be pitch-ready: renderings and technical documentation that can be used directly in investor decks and intro materials. Phase 1 also defines the scope, timeline, and budget for Phase 2, which focuses on building a non-functional proof of concept for investor demonstrations. You review and approve all Phase 1 outputs before any decision about Phase 2 is made.
ComponentEst. hoursValue
Product architecture document
High-level breakdown of how the product works, its components, and technical requirements
incl.
incl.
CAD design
Full computer-aided design model built to spec — the foundation for all renderings and future manufacturing
incl.
incl.
Product renderings
Professional visual renderings suitable for pitch decks, intro materials, and investor presentations
incl.
incl.
Technical specification document
Dimensions, materials, tolerances, and performance targets documented clearly
incl.
incl.
Feasibility assessment
Engineering and materials feasibility reviewed before any physical build begins
incl.
incl.
Phase 1 review and client presentation
Full walkthrough of all Phase 1 outputs — you approve before any Phase 2 decision is made
incl.
incl.
$8,000
Milestone
50% to start$4,000
50% on delivery$4,000
P2
Phase 2 — First Build
The first physical attempt at the product concept, scoped based on Phase 1 findings. This is an exploratory build — it will not be perfect, and it is not expected to be. The purpose is to generate a tangible object we can learn from. Fabrication method, materials, and scope are determined in Phase 1. Phase 2 begins only after written client approval.
ComponentEst. hoursValue
Materials procurement
Sourcing and acquisition of all required build materials per Phase 1 spec
3 hrs
incl.
3D printing — primary components
In-house printing of all structural components from finalized CAD files
15 hrs
incl.
Assembly + finishing
Component assembly, fit checks, surface finishing, and initial quality inspection
10 hrs
incl.
Functional testing — initial
Basic functional verification — does the unit perform its intended purpose?
6 hrs
incl.
Build notes + iteration log
Documentation of what was built, what worked, and what needs refinement in Phase 3
3 hrs
incl.
Physical unit delivery to client
First functional prototype unit delivered for client review and approval
—
incl.
Phase 2 review + client presentation
Walkthrough of Phase 2 outcomes — client approves before Phase 3 begins
2 hrs
incl.
TBD
Milestone
Scope and fee determined following Phase 1 completion. You choose whether to continue.
P3
Phase 3 — Refined POC
The refined version of what was built in Phase 2 — incorporating everything learned. This is the deliverable: a working proof of concept that demonstrates the core function of your product. It will be accompanied by documentation sufficient to present to investors or clinical stakeholders. The POC may not be production-ready, but it will be real, functional, and defensible.
ComponentEst. hoursValue
Design iteration from Phase 2 findings
Refinements to CAD and build process based on Phase 2 build notes and testing results
8 hrs
incl.
Refined prototype build
Full rebuild incorporating all Phase 2 learnings — improved fit, finish, and function
12 hrs
incl.
Materials testing + documentation
Performance testing of key materials with results documented for investor review
6 hrs
incl.
Investor-ready technical 1-pager
Clean technical summary — what it is, how it works, what's been validated
4 hrs
incl.
Live demo setup + demo script
Prepared demo format for investor meetings — what to show, in what order, with what narrative
4 hrs
incl.
Final refined unit + full documentation package
Pitch-ready physical prototype delivered with complete technical documentation
—
incl.
TBD
Milestone
Scope and fee determined following Phase 1 completion. You choose whether to continue.
E
Equity Compensation
Equity for uncounted work
The deliverables and phase fees above account for the defined, scoped work. But any engagement of this nature generates significant value that falls outside the scope of any individual deliverable — strategic judgment calls, relationship-building, problem-solving between sessions, and the accumulated IP of how we think through your business. This equity position compensates for that.
M
Meeting Policy
Up to four hours of meetings per week, included.
Up to four hours of combined meeting time per week is included for the duration of the engagement. This covers weekly check-ins, working sessions, investor calls, and any other time we spend together — tracked collectively, not individually.
T
Timeline
5–6 Month Engagement
Consulting and POC development run in parallel from month two. The consulting sprint builds business infrastructure while hardware phases progress — both tracks converge in months 5–6 around investor readiness.
Month 1
Intro deck
Business plan stack
Business plan stack
Month 2
Financial model
CAD + concept validation
CAD + concept validation
Month 3
Cap table · Pitch deck
First prototype build
First prototype build
Month 4
GTM strategy
Prototype iteration
Prototype iteration
Month 5–6
Investor sourcing
Refined POC
Demo package
Refined POC
Demo package
Consulting sprint
Parallel tracks
POC development
$
Investment Summary
What you're investing in
Two founders. One engagement. Payments are structured per deliverable — 30% to begin each consulting step, 70% on delivery. POC Phase 1 is 50/50. There is no large upfront payment to initiate the engagement.
R
Market Context
Market rate justification
Every fee is priced against verified market benchmarks. This engagement reflects a meaningful discount to standard rates given the combined scope and founder-to-founder structure.
| Deliverable | Standard market rate | Our fee | Type |
|---|---|---|---|
| Intro deck | $3,000–$10,000 | $6,500 | Fixed |
| Pitch deck | $8,000–$15,000+ | $12,000 | Fixed |
| Business plan + exec summary + 2-pager | $5,000–$20,000 | $9,500 | Fixed |
| Financial model | $3,000–$12,000 | $8,500 | Fixed |
| Cap table architecture | $2,500–$8,000 | $5,500 | Fixed |
| Go-to-market strategy | $8,000–$30,000+ | $7,500 | Fixed |
| Investor sourcing | 2–5% of raise | 4% on close | Success |
| POC Phase 1 — CAD design, renderings + technical package | $15,000–$40,000 | $8,000 | Milestone |
| POC Phase 2 — first physical prototype | $25,000–$100,000+ | TBD | Milestone |
| POC Phase 3 — refined POC + investor docs | $20,000–$75,000 | TBD | Milestone |
§
Terms
Engagement Terms
Payment structure
Consulting deliverables operate on a 30/70 payment structure. Thirty percent is due when work on that deliverable begins. The remaining seventy percent is due upon delivery and written acceptance. No deliverable begins until its opening payment is received. POC Phase 1 operates on a 50/50 structure — fifty percent at kickoff, fifty percent on delivery and approval. Phases 2 and 3 are scoped and priced following Phase 1 completion. You choose whether to continue at each phase.
Intellectual property
All deliverables, designs, and documentation produced under this engagement are the sole property of the client upon full payment of the associated fee. We retain no IP rights over any work product created for this engagement.
Confidentiality
Both parties maintain strict confidentiality on all proprietary information shared during this engagement. A mutual NDA is included within the consulting agreement executed prior to any work commencing.
Scope changes
Any work outside the defined scope is agreed in writing via change order before it begins. Base engagement scope is fixed as described in this document. Upgrades between packages carry no duplication cost.